This is how I decide where to shop.

This morning, as I contemplate buying a new dehumidifier for my basement, I envision stopping at Lowe's to buy it.  Why Lowe's?  It's the same reas...

This is how I decide where to shop.

This morning, as I contemplate buying a new dehumidifier for my basement, I envision stopping at Lowe's to buy it.  Why Lowe's?  It's the same reas...

Never hear the words Your Warranty is Void ever again!

How We Think
Every once in awhile, I get a clear thought about the importance of buying equipment from a dealer that you know and trust.We're bombarded by price...

Cereal boxes, toilet paper, and pro AV equipment - the common thread?

Audio
Since I started here in 1991, the technology business has seen lots of changes with respect to price versus quality, and with respect to availabili...

Whatever you do, don't buy something that's already obsolete!

How We Think
Last night, I made a late stop at church and happened to notice that no one had picked up the mail from the mail slot, so I did.  What I found was ...

Meet your needs and your budget!

How We Think
Despite what others have led you to believe, the products we sell are not essential to support human life.  Food, water, and temperate shelter qual...

How to get better results from your sound and video system.

How We Think
I've been vindicated - at last!  Well, not really.  It's just that when you see others writing about the same topics that you think are important t...

Make the most of your tech budget!

Audio
Everyday, I help people just like you with the use and application of technology in the worship and presentation environments. That’s what I do.   ...

Listen with your eyes.

How We Think
Listen with my what? One of the most important lessons that I've learned is to make sure that I listen with my eyes.  In a nutshell, audio, video a...

What I've learned the hard way about buying.

How We Think
I really enjoy buying things, and I like to think that I've discovered something that no one else knows about.  I'm the classic "early adopter" and...