While I was listening to the Small Town Big Church podcast yesterday, the show's guest shared with host Jon Sanders that one of his primary life truths as a pastor is that you can't lead a person to someplace you haven't been.
The more I thought about that, the more obvious that statement became. Is there anyplace in life that it's not true?
Once we've been somewhere, we're able to bring someone else along and to share our story, and until we've been there, our voice can't be an authority.Lots of the product information provided in our business is sales copy. Product manufacturers provide us with talking points or sales pitches designed for 30-second or 60-second selling windows. Those bullet points can be helpful, but we think that there's more value having thrown the pitches than only talking about that the pitches can be thrown.