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CTA Classroom - Are You Suffering from ET?

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Transitions list in FCPSome time ago, I was trying to watch a show on the DIY network the other day about sustainable building practices. Those close to me know that I’m really into building. It’s been a hobby out of control for a long time, really, so I was very interested in the content of the program. However, I had to stop watching because I became so annoyed with the editor’s attempt to use every single transition his editing package came with (and perhaps a few third party ones…). Even my wife was irritated by it, which says a lot. Some of the transitions were really cool and had they been used sparingly, would have been great. The problem was, the transitions got in the way of the message. After 10 minute of yelling, “STOP!” I had to turn it off.

Back in the old days of editing (the real old days of cutting film with a razor and taping it together), cuts were pretty much all an editor had to work with. Even dissolves took a lot of work. This was fine however, because editors developed a language of editing in which cuts ruled and dissolves marked the transition from one scene to another (or a change of time)

Today, now that editing has become very easy and hundreds of transitions are just a mouse click away, many editors find themselves afflicted with ET—Excessive Transitionitis. Thankfully, there is a cure...

Read more: CTA Classroom - Are You Suffering from ET?


We'll make you a custom microphone.

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Have you ever wanted something that's uniquely you?  One of the most popular attractions at NAMM 2011 was the Heil Sound custom microphone display. People were able to see some of the artwork that has been created by the Custom Shop at Heil.

Just dream a bit and give us a call to help you make your idea a reality. 

I've held a PR35 painted especially for Carrie Underwood right here in the office. 

Heil microphones sound great and and we can now offer a custom finish for your band or vocalusts.  Designs and colors are up to you, so let your imagination run wild.


Here's a shot of Carrie's PR35 microphone - enjoy!


Get $100 Back on a 2404-VLZ3 or 3204-VLZ3

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- Offer valid for U.S. customers only -


Purchase a Mackie 2404-VLZ3 or 3204-VLZ3 from an authorized U.S. Mackie dealer between March 1, 2011 and April 15, 2011 to qualify for a $100 rebate. Your rebate must be postmarked no later than April 30, 2011 to be eligible.

Download, complete and mail the rebate coupon from the 2404-VLZ3 and 3204-VLZ3 product pages, and send it along with the original box UPC code and a copy of your receipt (keep the original) to the address below.

Or, download the rebate coupon here.

Mackie Rebates – ATTN: Mackie 4-Bus Rebate
5235 Mission Oaks Blvd. #211
Camarillo, CA 93012


Line 6 Wireless finds its way to American Idol

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For a few months, Blue Microphones has been working behind the scenes with Jimmy Iovine’s team at Interscope Records and Beats by Dre to create a world class microphone for on-stage use by the contestants of American Idol. Beginning with the performances of March 1, American Idol debuted this new wireless microphone custom-built specifically for this season’s performers. Combining the sonic detail, clarity, and unique head design of Blue’s enCORE 300, the style of Beats by Dre, and pioneering new digital wireless technology from Line 6, this innovation is rocking the American Idol stage! 

This custom wireless microphone system is not available for sale.  Check out the solid Line 6 lineup here.  It's as close as you can get.  In stock for immediate shipment!

Wireless mic custom-built for American Idol


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What others say

Just a quick note on the two Da-Cappo DA12's our church purchased from you last week. Wow! They really reproduce the voice accurately, whether speaking with the omni, or singing with the cardioid. This was money well spent! Thanks for great advice, as always.

Vic Schiro

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